SEO是提升網站能見度的關鍵工具，但若操作不當，反而可能觸犯搜尋引擎的演算法規則，導致網站排名急劇下降，甚至遭到移除。要做好SEO，首要之務是「不違規」。以下列出常見的SEO錯誤及對應的修正方法，幫助網站主走在正確軌道上。
許多人誤以為塞滿關鍵字能提高排名，事實上這會破壞文章可讀性，被搜尋引擎判定為操弄行為。正確做法是自然融入關鍵字，重視語意相關與內容價值，避免重複堆砌。
複製貼上的內容會被Google視為低品質頁面。修正方法包括：撰寫獨一無二的原創內容、合併相似主題的文章，或使用canonical標籤指出主要版本，避免權重分散。
有些網站試圖透過購買外部連結來提升權重，但這違反Google的《連結方案政策》。應專注於創造高價值內容，自然吸引引用與連結，建立良好網路聲譽。
像是在白底網頁中放置白字、或顯示給使用者與搜尋引擎不同的內容（cloaking），這些行為一旦被偵測，會導致網站遭到降權甚至下架。
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