在所有搜尋引擎優化（SEO）策略中，On-Page SEO（站內 SEO）是最容易掌握也最根本的一環。所謂 On-Page SEO，指的是網站內部可以被優化的項目，包含內容、HTML 標籤、結構與技術層面等。做好這些基礎工作，能有效提升網站與搜尋引擎的連結度，進而提高自然搜尋排名。
第一步是優化 Meta Title 與 Meta Description。標題應簡潔、含關鍵字且具吸引力，長度控制在 50～60 字元；描述則應在 120～160 字元間，扼要說明頁面內容，並誘發使用者點擊。
標題標籤（H1～H6） 的合理運用，也有助於搜尋引擎了解內容架構。每頁僅有一個 H1，通常為文章主題，搭配 H2/H3 等次標題清楚劃分段落層次。
內容優化 是 On-Page SEO 的核心。文章需原創、有價值且具可讀性，關鍵字應自然分布，並考慮使用長尾關鍵字。同時適當加入內部連結，引導讀者探索網站其他相關頁面，有助提升停留時間與降低跳出率。
圖片優化 也不能忽視。檔名應具描述性，並加入 alt 文字，幫助搜尋引擎理解圖片內容，亦有利於圖片搜尋曝光。
技術面來說，網站的 速度、行動裝置相容性、SSL 憑證（HTTPS） 都是影響使用者體驗與 SEO 排名的重要因素。可透過 Google PageSpeed Insights、Mobile-Friendly Test 等工具進行檢測與改善。
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