網站重新設計有助於提升品牌形象與用戶體驗，但若處理不當，卻可能導致 SEO 流量大幅下滑。為了在重塑網站的同時維持搜尋引擎排名，需要注意以下幾個關鍵步驟。
首先，保持原有的 URL 結構是關鍵。若必須變更 URL，務必設定 301 永久重定向，將舊網址導向新網址，以保留原本的權重與外部連結價值。這能確保搜尋引擎與使用者皆能順利過渡。
其次，保留高排名頁面的內容架構與關鍵元素，如標題（Title）、描述（Meta Description）及 H1 標籤。重新設計不應等同於完全推翻原有內容，尤其是對 SEO 有貢獻的部分。
在開發與測試期間，建議使用「noindex」標籤防止測試站被搜尋引擎抓取，以免產生重複內容或錯誤索引。正式上線後，需立即移除該標籤，並提交最新的 sitemap 至 Google Search Console，協助搜尋引擎快速重新索引網站。
網站改版後，應密切追蹤 Google Analytics 及 Search Console 的數據，觀察流量、點擊率及關鍵字排名變化，並及早修正任何異常。
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