當網站SEO排名突然下降，往往會對流量與品牌曝光造成重大影響。要有效解決此問題，首先需了解造成排名下降的主要原因。
一、Google演算法更新：Google會定期更新搜尋演算法，目的是提升搜尋結果的品質。如果網站內容不再符合新標準，例如內容薄弱、關鍵字堆砌或低品質連結，就可能被降權。
二、內容老舊或缺乏價值：搜尋引擎偏好原創、具價值的內容。若網站長期未更新，或內容無法滿足用戶需求，將導致排名下滑。
三、技術性問題：如網站載入速度慢、無行動裝置相容性、404錯誤頁面過多或未使用HTTPS等，都會影響使用者體驗與搜尋引擎的評分。
四、連結品質下降：過多來自低品質網站的反向連結，或因合作網站關閉而失去權重連結，也會對排名產生負面影響。
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