在現今數位時代，搜尋引擎優化（SEO）是提升網站曝光與自然流量的關鍵。對於使用 WordPress 建立網站的用戶而言，進行基本 SEO 設定並不困難，只需幾個步驟即可打好基礎。
首先，建議安裝一款功能完善的 SEO 外掛，例如 Yoast SEO、All in One SEO 或 Rank Math。這些外掛可協助你設定網頁的 SEO 標題、描述、關鍵字，並提供可操作的優化建議，非常適合新手使用。
接下來，設定友善的固定網址（Permalinks）。進入「設定」>「固定網址」，選擇「文章名稱」或自訂結構，這樣的網址更利於搜尋引擎理解內容，同時也對使用者較直觀。
第三，為每一頁與每篇文章撰寫獨立的 SEO 標題與 meta 描述。這些內容會出現在搜尋結果中，對點擊率有直接影響。使用關鍵字時要自然、避免堆砌，以確保文章品質。
此外，建立網站地圖（XML Sitemap）也相當重要。大多數 SEO 外掛可自動產生 sitemap，只需將 sitemap 連結提交至 Google Search Console，即可協助 Google 更有效率地索引網站。
其他基本設定還包括：啟用網站的行動裝置相容性（Mobile Friendly）、提升網站載入速度、使用 HTTPS 安全協定，以及避免重複內容。這些因素皆會影響搜尋引擎排名。
總結來說，雖然 SEO 看似複雜，但只要掌握基本設定並善用 WordPress 工具與外掛，任何人都能讓自己的網站更容易被搜尋引擎發現，從而吸引更多流量。
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