在現今網路競爭激烈的時代，網站速度已成為影響 SEO（搜尋引擎最佳化）排名的一個關鍵因素。Google 曾公開表示，網站載入速度是搜尋排名算法中的一項考量，尤其是在行動裝置搜尋結果中更為顯著。這意味著一個快速的網站，不僅能提供良好的使用者體驗，還能在搜尋結果中獲得更有利的位置。
使用者在瀏覽網站時的耐心極其有限。研究顯示，如果網站超過三秒還未完全載入，將有超過一半的訪客選擇離開。這樣的行為被搜尋引擎解讀為「跳出」，跳出率升高會被視為網站內容不吸引人，間接降低網站的可信度與排名。
不僅如此，網站速度也會影響搜尋引擎爬蟲（如 Googlebot）的抓取效率。當網站回應速度過慢，爬蟲每天所能抓取的頁面數量將會減少，這將直接影響到新內容的收錄與舊內容的更新速度。對於內容更新頻繁的網站來說，這是一個不容忽視的問題。
為了提升網站速度，站長可以採取多項優化措施，包括圖片壓縮、使用內容傳遞網路（CDN）、啟用瀏覽器快取、簡化 HTML/CSS/JavaScript 檔案等。選擇效能良好的主機服務也是一項重要策略。
總結而言，網站速度對 SEO 的影響不容小覷。它不僅左右使用者的瀏覽體驗，更直接牽動搜尋排名與網站曝光率。若想在搜尋引擎中脫穎而出，優化網站速度無疑是最具成效的起點之一。
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