網站結構檢查：首先檢查網站的URL是否具有邏輯性與一致性。良好的URL結構不僅對使用者友善，對搜尋引擎爬蟲亦然。避免重複內容，並為相似頁面設置canonical標籤。
網站速度與行動裝置相容性：使用Google PageSpeed Insights與Lighthouse等工具，分析頁面載入速度與效能。確認網站是否具備RWD（響應式設計），以提供良好的行動裝置瀏覽體驗，這也是Google評分的重要依據。
內部連結與錯誤頁面：利用Screaming Frog或Sitebulb等工具掃描全站，檢查404錯誤頁面、302重導向問題與內部連結結構。良好的連結策略有助於搜尋引擎更有效率地爬行整個網站。
結構化資料與Schema標記：為產品頁、文章、活動等內容加入Schema.org的標記，讓搜尋引擎更容易理解內容意圖，並提升在搜尋結果中的展示效果（如星級評價、FAQ區塊等）。
安全性與HTTPS：網站應採用SSL證書，確保使用HTTPS連線，這是Google排名的基本要求之一。
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