許多網站在追求內容與關鍵字優化時，常忽略了圖片這個重要元素。但實際上，圖片 SEO 不僅有助於網站整體搜尋排名，還能為你帶來來自 Google 圖片搜尋的額外流量，更能提升用戶在網站上的瀏覽體驗。
第一步是優化圖片檔案名稱。許多網站上傳的圖片名稱如「IMG001.jpg」毫無語意，無法讓搜尋引擎了解圖片內容。相反地，若使用具描述性的檔名，如「taipei-night-market.jpg」或「seo-tools-comparison.png」，就能幫助搜尋引擎更準確地索引與分類圖片。
圖片壓縮與格式選擇也是關鍵。高畫質圖片雖然吸睛，但若檔案過大，會拖慢頁面載入速度，進而影響使用者體驗與 SEO 表現。建議使用 WebP、JPEG 或 SVG 等高效格式，並搭配壓縮工具如 TinyPNG 或 ImageOptim 優化檔案大小。
此外，圖片周圍的文字與排版同樣會影響搜尋引擎對圖片的判斷。圖片應與頁面主題相關，並搭配明確的小標題與內容，使整體語意更一致、脈絡清楚。
別忘了為每個頁面設定Open Graph（OG）圖像與標準尺寸縮圖，這有助於社群平台分享時呈現一致風格，同時提升點擊率與品牌辨識度。
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