網站架構是搜尋引擎與使用者互動的第一道門面。若架構混亂、不直觀，將降低網站在 Google 的可見性，並讓用戶體驗不佳。要打造 SEO 友善的網站架構，不僅需重視內容分類邏輯，更應結合技術與行銷思維。
第一步，是設計清晰的階層架構。一般建議控制在三層以內：首頁 → 分類頁 → 內容頁。這樣的結構不僅利於使用者快速瀏覽，也讓搜尋引擎容易理解網站的主題與內容分布。每個分類應具備邏輯性，並避免重複或過度細分。
內部連結策略是網站架構中的核心要素。透過文章中的相關連結、推薦閱讀區塊、熱門文章列表等方式，建立清晰的內容網絡，讓搜尋引擎能順利爬行網站全域，也能引導使用者探索更多頁面，提升停留時間與互動率。
此外，網站速度與行動相容性也直接影響 SEO 表現。採用響應式設計、壓縮圖片與 JavaScript、善用 CDN 加速全球載入速度，這些都是技術性 SEO 中不可忽略的細節。
別忘了加上XML Sitemap 與 robots.txt，幫助搜尋引擎了解網站架構與哪些頁面該被索引或排除。這些文件若設定得當，能大幅提升網站的收錄效率。
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