在現代網站建置與優化過程中，技術性 SEO（Technical SEO） 是不可忽略的一環。相較於內容 SEO 著重於關鍵字與內容行銷，技術性 SEO 則專注在網站的基礎架構、速度、安全性與可抓取性等技術層面。無論是開發者還是行銷人員，都應對其有基本認識，才能確保網站在搜尋引擎中有效曝光。
技術性 SEO 的首要任務，是確保網站能夠被搜尋引擎順利抓取與索引。這包括設定正確的 robots.txt 檔案、提交 sitemap.xml，以及處理 404 錯誤頁面與 重新導向（Redirects）。若搜尋引擎無法存取重要內容，網站排名就會受到影響。
網站速度也是關鍵因素之一。根據 Google 的排名因素，頁面載入速度直接影響使用者體驗與 SEO 表現。開發者應透過壓縮圖片、使用快取技術、減少 JavaScript 阻塞等方式提升效能；行銷人則應善用 Google PageSpeed Insights 等工具來監測速度表現。
在行動裝置為主的時代，行動相容性（Mobile-friendliness） 更是必備條件。網站需採用響應式設計，確保在各種螢幕尺寸下都能良好呈現。此外，使用 HTTPS 加密（SSL 憑證）也是 Google 的排名因素之一，對用戶信任與資料安全同樣重要。
結構化資料標記（Schema Markup）則有助於搜尋引擎更準確理解網站內容，並有機會在搜尋結果中顯示豐富摘要（如評價星等、FAQ、活動時間等），提高點擊率。
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