在影片創作競爭激烈的 YouTube 平台，若想讓自己的內容脫穎而出，做好 SEO（搜尋引擎優化）至關重要。以下是幾個實用的方法，幫助你提升 YouTube 影片的曝光度與觀看次數。
首先，關鍵字研究是基礎。你可以使用 Google Trends、YouTube 自動建議、或是像 TubeBuddy、vidIQ 這類工具找出熱門搜尋字詞。將這些關鍵字自然地放入影片的標題、描述欄與標籤（Tags）中，幫助 YouTube 正確判斷影片內容，進而提高在相關搜尋中的排名。
接著，吸睛的縮圖與標題是影響點擊率的關鍵。縮圖應具視覺吸引力，並清楚表達影片主題；標題則應兼具關鍵字與引發好奇心，吸引觀眾點擊。
描述欄則是 SEO 的另一大重點。建議開頭 2~3 行明確敘述影片內容，並加入重要關鍵字與時間戳記。此外，可在描述中加入社群連結、其他影片推薦與訂閱提示，增加觀看時長與頻道互動。
YouTube 的自動語音辨識系統也會分析影片中的語音，因此保持語音清晰、搭配字幕，有助於系統更精準理解內容，提升搜尋與推薦的準確性。
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